May 1, 2023
One Costco location was seen over the weekend with slashed prices for Bud Light beer as Anheuser-Busch InBev continues to navigate the fallout of its decision to partner up with transgender social media influencer Dylan Mulvaney.
The partnership has cost the company many lifelong customers and a whole lot of revenue.
The brand’s reputation has been harmed so much that it might never fully rebound.
Bud Light is a punchline on social media, and cases of it are sitting on store shelves.
On Sunday, conservative commentator Ryan Fournier shared an image of cases of the brand being sold at a substantial discount at Costco.
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